Case Studies

Vogue (

  • Grew Vogue from No. 10 to No1 Most Popular Australian Magazine online, outranking the likes of Ninemsn's Money, Bulletin, Australian Woman's Weekly, Australian Woman's Day and many other high regarded magazine titles.
  • Vogue attracts approx 1 Million UBs per month, generating 4.5 Milllion+ page impressions monthly.
  • Modest PPC budget continues to improve in effiency, deliverying lower cost per clicks month on month and so driving more traffic without the need to spend more.
  • The cost effectivness of the paid search campaign management means that only Google paid search is viable (as other search engine advertisers impose a minimum cost per click).

Taste (

  • Taste is Australia's Number 1 online recipe destination, within just 3 months of launch [and also the No. 1 Lifestyle Site in Australia - NNR MI as at Nov 2011]
  • Boasting more than 12,000 recipes from leading food magazines including ABC's Delicious, Super Food Ideas, Australian Good Taste, Vogue Entertaining and Travel.
  • AgencyXYZ's PPC campaign has made the No. 1 most visited Recipe website in Australia in just the first full month of campaign activity, out-pacing estabished compeitors such as Ninemsn's Recipe Finder.
  • Taste now generates more than 3.4 million visitors per month, and more than 27 Million page impressions per month (NNR MI - Oct 2011].
  • A modest paid search budget supports this traffic total - it is by far the most cost effective campaign managed by AgencyXYZ.

Homehound (

  • Homehound is Australia's 4th largest real estate portal website listing homes for sale & rent from leading real estate agent franchises such as Century 21, LJ Hooker, Elders, Ray White, Raine & Horne.
  • Taking over the PPC campaign from a competing agency, AgencyXYZ reduced cost per click by 48% in 1st month of service.
  • AgencyXYZ subsequently reduced cost per click by 57%, increasing PPC traffic levels proportionately for the same level of budget.

TRU Energy (

  • AgencyXYZ created an indepth paid search campaign for TRU Energy targeting new customers. Results suprised even us, with the campaign driving more than 400 new signed up customers each month. Most impressively, the average cost per signed up new customer was less than $35.
  • Paid Search is definitely their most cost effective lead and conversion source, and of course is essential when conducting other offline activity, to ensure those leads are captured and not poached by competitors who are active in the market.

National Builders Group (

  • AgencyXYZ designed a detailed PPC campaign to target new home and house and land package prospects, complimenting National Builder's offline print and radio campaigns.
  • National Builders website traffic grew 300% in the 1 month, their first ever SEM campaign on Google.
  • Cost per lead via the internet is extremely competitive compared to other media.

HomeLife (

  • A celebrity-free magazine targeting family, health, relationships and community issues.
  • AgencyXYZ's PPC campaign has increased traffic more than 800% since September 2006.
  • This now makes HomeLife (previously Notebook Magazine & HomeHints) one of Australia's most popular online magazine destinations, and the 3rd most visited Home & Lifestyle site in Australia (Hitwise Dec 2009).

RP Data (

  • RPData is the leading source of property-related data & reports in Australia, providing detailed price history data for specific properties, streets, suburbs and postcodes for residential and commercial properties.
  • Previously managed in-house, AgencyXYZ was able to reduced cost per click by 39% in 1st full month of service.
  • The CPC has been further reduced by 72% , leading to significantly more brand awareness, traffic and sales conversions.
  • This has been achieved by signficantly increasing relevant keywords, careful bid optimisation and revised creative copy to grow click through rates.

SEO Case Studies (

  • New Australia Wine site launched in Nov 2010 with no history, page rank, brand recognition.
  • Currently has moe than 165,00 pages indexed in Google and growing.
  • 1st Page Google rankings for up to 83% of targeted terms (varies with keyword categories).
  • Goal is to rank highly for a large variety of terms (both competitive and long tail).
  • Currently generating more than half of the monthly traffic organically.
  • The only wine site to grow monthly market share YTD (Source: Hitwise Market Share - AU Market) (

  • Achevied a 3600% increase in pages indexed in Google from 2,000 to 73,000 (Nov 2011) and growing.
  • 1st Page Google Ranking for up to 98% of targeted terms (varies with segment).
  • Increased organic traffic 30% within 1st month of SEO project launch.
  • Helped reduce CPC on selected segment terms by more than 80%.
  • Consistently the No.1 Car Manufacturer in monthly website visits (Source: Hitwise Monthly Market Share AutoManuf - AU Market). (

  • Increased pages indexed in Google from just 47 to 2.4 Million [November 2011].
  • Paid Search activity was ultimately paused once the same volume of traffic from the SEO project was able to sustain traffic levels.
  • More than 660,000 UBs are generated organcially to the site each month, at no cost to the business.

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