Pay-Per-Click Case Studies

Vogue (vogue.com.au)

Vogue Australia is now the Australia's Most Visited Online Magazine website, according to NielsenNetratings Market Intelligence reports (April & May 2007).
The Vogue Australia website now enjoys more than 470,000 unique visitors each month, generating a fantastic 8.7M page impressions.
In just the first month, AgencyXYZ's PPC campaign grew the Vogue.com.au site rankings from 10th to 4th most popular online magazine in Australia.
In Month 2, the CPC was reduced by half, generating twice the traffic for the same budget and again reaching new record visitor numbers. By Month 3, Vogue increased its ranking to a new record high of 4rd Most Visited Online Australian Magazine.
Results have peaked in April & May 2007, with Vogue Australia achieving the highest number of unique visitors out of any magazine, giving them the number one ranking in the "Magazine" category, outranking the likes of Ninemsn's Money, Bulletin, Australian Woman's Weekly, Australian Woman's Day and many other high regarded magazine titles.
Simultaneously grew page impressions and ad revenues for the site.
PPC campaign to date has increased visitors to the site by almost 70% (Aug 06 - May 07 NNR).

Taste is Australia's Number 1 online recipe destination, within just 3 months of launch.
Boasting more than 12,000 recipes from leading food magazines including ABC's Delicious, Super Food Ideas, Australian Good Taste, Vogue Entertaining and Travel.
AgencyXYZ's PPC campaign has made Taste.com.au the most visited Recipe website in Australia in just the first full month of campaign activity (UBs NNR Feb 06), out-pacing estabished compeitors such as Ninemsn's Recipe Finder.
Traffic targets were achieved 5 months ahead of schedule.

Homehound is Australia's 4th largest real estate portal website listing homes for sale & rent from leading real estate agent franchises such as Century 21, LJ Hooker, Elders, Ray White, Raine & Horne.
Taking over the PPC campaign from a competing agency, AgencyXYZ reduced cost per click by 48% in 1st month of service.
AgencyXYZ subsequently reduced cost per click by 57%, increasing PPC traffic levels proportionately for the same level of budget.
Largely this has been achieved due to an increase in keyword volumes, improved creative and optimized bidding strategy.

AgencyXYZ created an indepth paid search campaign for TRU Energy targeting new customers. Results suprised even us, with the campaign driving more than 400 new signed up customers each month. Most impressively, the average cost per signed up new customer was less than $35.
Paid Search is definitely their most cost effective lead and conversion source, and of course is essential when conducting other offline activity, to ensure those leads are captured and not poached by competitors who are active in the market.

AgencyXYZ designed a detailed PPC campaign to target new home and house and land package prospects, complimenting National Builder's offline print and radio campaigns.
National Builders website traffic grew 300% in the 1 month, their first ever SEM campaign on Google.
Daily email leads have increased by more than x%.
Cost per lead via the internet is extremely competitive compared to other media.

Renovations Direct in Melbourne specialize in stone kitchen and bathroom design and property renovation, but did not even have a website when they first contacted AgencyXYZ.
A quick site design was put live and a trial campaign targeting Melbourne home owners was established on Google.
Renovations Direct lead source tracking showed that 80% of new leads came from the SEM Campaign in just the first month, compared with their Yellow Pages and local suburban Melbourne Newspaper advertising.
Needless to say, they are an enthusiastic convert to Google Advertising. The campaign can be paused and resumed as necessary to control the volume of leads to a manageable level for their growing business.

A celebrity-free magazine targeting family, health, relationships and community issues.
AgencyXYZ's PPC campaign has increased traffic more than 800% since September 2006.
This now makes HomeLife (previously Notebook Magazine & HomeHints) one of Australia's most popular online magazine destinations, and the 3rd most visited Home & Lifestyle site in Australia (Hitwise Dec 2009).

RPData is the leading source of property-related data & reports in Australia, providing detailed price history data for specific properties, streets, suburbs and postcodes for residential and commercial properties.
Previously managed in-house, AgencyXYZ was able to reduced cost per click by 39% in 1st full month of service.
The CPC has been further reduced by 72% , leading to significantly more brand awareness, traffic and sales conversions.
This has been achieved by signficantly increasing relevant keywords, careful bid optimisation and revised creative copy to grow click through rates.

Increased pages indexed in Google from 48 – 126,000 and then to more than 1.5M+
A new site redesign was launched (June 2007)
Paid Search activity was ultimately paused once the same volume of traffic from the SEO project was able to sustain traffic levels.
80% of traffic is now generated organically to the site, at no cost to the business.

AgencyXYZ provided SEO specifcation for Destra's extensive music download website network based on MP3.com.au.
This has been adopted as the mandatory build standard for SEO friendly pages, extending to their other leading music websites included Triple J unearther, ChannelGO (Harvey Norman's online music store); and JBHiFi.
Implemenation in progress.
Google Page Rank grew from 5 to 6 (Aug 06 to July 07).
Pages indexed in Google up increased 50% (from 150,00 Aug 06 - 270,000 Sep 06).

Increased home page page rank from 0 - 3 in 2 weeks.
Previously the site had a 0 page rank for 3 years plus and feared their url was blacklisted . . .
Changes were purely on-page and did not require any inbound link purchase or manipulation.

Please contact:

Tania Taylor
(+61) 0400 020 714
(+61) 03 9686 5499
tania@AgencyXYZ.com